Consumer Products

This category contains 4 posts

UW students get their helmet cameras on Michael Vick, Peyton Manning

One of my avid ski buddies brought to my attention to this Seattle Times article about Contour, a company that produces HD helmet cameras for athletes. The company was founded by University of Washington Foster School of Business students Marc Barros and Jason Green, because they needed an idea for a business plan competition. So … Continue reading

Wharton venture Warby Parker sells 50,000 pairs of hip, cheap eyewear. Imitators abound.

“It’s great to start a business in business school,” says one of Warby Parker‘s founders, and a Wharton grad. “We had 820 classmates who were our target consumer category, who came from all over the world.” With 50,000 pairs of sunglasses sold, 40 employees, and $1.5 million raised, Warby Parker can be considered a bona … Continue reading

Rent The Runway meets high Indian Fashion at Luxemi.com

Today on MBAsocial we spotlight Swapna Chandamuri, co-founder of Luxemi, an e-commerce site where customers can borrow or buy the latest luxury Indian apparel and accessories. Swapna and her business partner (and best friend) Swathi Narra solved their fashion problems by starting a business. Says Swapna in the interview: It started with five wedding invitations in a span of three … Continue reading

Sleevecandy Sells Vintage T-Shirts, Hipster Cred

Two-week-old Sleevecandy, an online venture started by four Kellogg 2nd years, got coverage at the end of last week in the Wall Street Journal for selling, “carefully curated, pre-owned t-shirts.” And hipsters and hippies alike will enjoy this: Sleevecandy donates 30% of all t-shirt sales back to adult rehabilitation programs at the Salvation Army, one … Continue reading