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Consumer Products, Social Enterprise

Sleevecandy Sells Vintage T-Shirts, Hipster Cred

Two-week-old Sleevecandy, an online venture started by four Kellogg 2nd years, got coverage at the end of last week in the Wall Street Journal for selling, “carefully curated, pre-owned t-shirts.” And hipsters and hippies alike will enjoy this: Sleevecandy donates 30% of all t-shirt sales back to adult rehabilitation programs at the Salvation Army, one of their main sources of inventory.

Launch Soup met with the guys last week (longer interview to be published soon both here and on MBAsocial) at their warehouse in Evanston where we talked MBA startups, favorite tees (“camp” and “academic achievement”), and how they ended up working together (“we were roommates”).

Enjoy the WSJ article here, and look out soon for an interview with the founders.

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